Book page

Writing statistical texts with an impact for different audiences - 2024

Writing statistical texts with an impact for different audiences 
Course LeaderJan Erik Kristiansen
Target GroupStaff involved in/responsible for drafting/writing press releases, statistical texts and articles for NSI’s publications, for the web, for social media or other types of communication channels.
Entry QualificationsSound command of English. Participants should be able to make short introductions, to write concise texts, to actively participate in discussions and to offer the benefit of their own experience.
Objective(s)Main objectives of the course: to provide practical training in writing about statistics in clear and understandable language, with the aim to improve the attractiveness and efficiency of presenting statistics, while bearing in mind the principles of the Code of Practice.
  • Making presentations of statistics more user-friendly
  • Integration of comprehensible infographics, tables and graphs into the communication
  • Why “analysis”? What is “analysis”?
  • The KISS-principle: Keep IShort and Simple
  • The importance of the media vs. other user groups
  • The importance of headlines and titles
  • Storytelling as a useful tool to communicate statistics
  • Importance of writing communication skills. Writing in a clear, concise and simple manner for different audiences: pupils and teachers, students and researchers, journalists, general audience.
  • Social media and websites in statistics – good and bad examples from Statistics Poland and Norway
Expected Outcome
  • A better understanding of and increased experience in preparing more user-friendly written products when presenting statistics
Training Methods
  • Presentations and lectures
  • Round table discussions: exchange of views on different national experiences and practices
  • Workshops: group work and exercises
Required ReadingNone
Suggested Reading
Required PreparationParticipants should bring some material (texts illustrated by infographics, tables or graphs) to be used as examples for discussion


Jan Erik Kristiansen (Independent expert)

Anna Przybyll (Independent expert)


Practical Information    
WhenDurationWhereOrganiserApplication via National Contact Point
16–17.04.20242 daysOn-line


Public Sector GmbH

Deadline: 19.02.2024