Writing statistical texts with an impact for different audiences - 2024 | Eurostat CROS

Writing statistical texts with an impact for different audiences
Course Leader	Jan Erik Kristiansen
Target Group	Staff involved in/responsible for drafting/writing press releases, statistical texts and articles for NSI’s publications, for the web, for social media or other types of communication channels.
Entry Qualifications	Sound command of English. Participants should be able to make short introductions, to write concise texts, to actively participate in discussions and to offer the benefit of their own experience.
Objective(s)	Main objectives of the course: to provide practical training in writing about statistics in clear and understandable language, with the aim to improve the attractiveness and efficiency of presenting statistics, while bearing in mind the principles of the Code of Practice.
Contents	Making presentations of statistics more user-friendly Integration of comprehensible infographics, tables and graphs into the communication Why “analysis”? What is “analysis”? The KISS-principle: Keep It Short and Simple The importance of the media vs. other user groups The importance of headlines and titles Storytelling as a useful tool to communicate statistics Importance of writing communication skills. Writing in a clear, concise and simple manner for different audiences: pupils and teachers, students and researchers, journalists, general audience. Social media and websites in statistics – good and bad examples from Statistics Poland and Norway
Expected Outcome	A better understanding of and increased experience in preparing more user-friendly written products when presenting statistics
Training Methods	Presentations and lectures Round table discussions: exchange of views on different national experiences and practices Workshops: group work and exercises
Required Reading	None
Suggested Reading	European Statistics Code of Practice - revised edition 2017: https://ec.europa.eu/eurostat/documents/4031688/8971242/KS-02-18-142-EN-N.pdf/ User-friendly presentation of statistics. PARIS21/Statistics Norway 2009 http://www.ssb.no/en/omssb/samarbeid/internasjonalt-utviklingssamarbeid/a-handbook-on-dissemination-of-statistics The challenge of communicating statistics https://ec.europa.eu/eurostat/web/products-eurostat-news/-/KS-EE-05-001
Required Preparation	Participants should bring some material (texts illustrated by infographics, tables or graphs) to be used as examples for discussion
Trainer(s)/ Lecturer(s)	Jan Erik Kristiansen (Independent expert) Anna Przybyll (Independent expert)

Practical Information

When

Duration

Where

Organiser

Application via National Contact Point

16–17.04.2024

2 days

On-line

ICON INSTITUTE

Public Sector GmbH

Deadline: 19.02.2024